Privacy Policy

Privacy Policy

Privacy Policy

 

Last updated November 29, 2023

 

This Privacy Policy describes how The Eli’s Cheesecake Company (“Eli’s,” “Eli’s Cheesecake,” “We,” or “Us”) collects, uses, discloses, and protects the personal information that we may collect from you or that you may give to us in connection with your use of elicheesecake.com and shop.elicheesecake.com (collectively, the “Site”) and the related services provided by Eli’s through the Site and on which a link to this Privacy Policy is displayed. This Privacy Policy does not apply to any websites or mobile apps that are created, run, or controlled by a third party.

 

This Privacy Policy also describes the choices available to you to restrict or limit our use of this information. In this Privacy Policy, “personal information” means any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular person or household. By using the Site, the services provided by Eli’s through the Site, or by interacting with us online or offline (collectively, “Services”), you affirmatively consent to our collection and use of your information in accordance with the terms of this Privacy Policy and you agree to be bound by our Terms and Conditions.

 

California, Colorado, Connecticut, Virginia, and Utah residents please click here to learn more about your state law privacy rights.

 

The Site and Services are exclusively for United States residents who are at least the age of majority in the state in which they reside. At this time, Eli’s does not accept orders from individuals residing outside the United States. If you do not reside in the United States, you acknowledge and agree that the Site is operated exclusively from and provided solely in accordance with the laws of the United States, which may differ from those of the country in which you reside. That the Site may be accessible from locations outside of the United States and may reference products and services unavailable for use or purchase by individuals in your country implies no intent by Eli’s to market products to or direct this Site to consumers in your country.

 

Personal Information We Collect

We may collect personal information directly from users of our Site and Services. Generally, this personal information falls into two categories: Information that you choose to give to us, and information we automatically collect using cookies and other tracking technologies when you access or use the Site or Services. In either case, Eli’s is committed to handling your personal information with care and respect in accordance with this Privacy Policy.

 

Information You Give Us

You can use some features of our Site without directly submitting any personal information to us. However, to access certain features of the Site or Services, such as creating an Eli’s Cheesecake online shopping account, placing an order for Eli’s Cheesecake products, signing up for Eli’s newsletter, entering sweepstakes, contests, or promotions that Eli’s may offer through the Site or Eli’s social media accounts, or communicating with the Eli’s Cheesecake team through live chats or via email, you may be asked for and we may collect your personal information. The type of personal information we collect from you will depend on your interactions with us and how you use our Site or Services, but may include:

  • Your contact information: full name, postal and email address, phone number.
  • Your profile information, such as a username and password with which you create an online account with us, and other personal information you may choose to submit or include in your account profile, such as your birthday.
  • Order Data: Any information relevant to order processing and successful completion of an order with us, including your payment information.
  • Customer Service Engagement: Any outreach communication from You to Eli’s (e.g. you enter a support request, contact Eli’s Customer Service, Human Resources, or Marketing team with questions or feedback, communicate with Eli’s President and CEO via Eli’s “Email The President” option, or otherwise interact with us).
  • Social Media Engagement: Your comments or interactions with us when you engage with Eli’s Cheesecake’s social media pages or accounts on third party social media platforms such as Facebook, Instagram, and Twitter (“Social Media”).
  • Engagement with Eli’s Promotions: Your entry submissions, comments, or interactions with us when you participate in promotions or enter sweepstakes or contests offered by us.
  • Other personal information that you have chosen to provide to us.

 

We may also collect personal information upon your explicit consent. For example, we may ask you for your contact information for our own marketing purposes. If you consent, we may use your contact information to provide you with Eli’s Cheesecake-related news and promotions including emails and text messages.

 

Information We Collect Automatically

Eli’s Cheesecake, and the service providers we have contracted to work with us, may also collect other information about your use of Site and Services using automated tools like cookies and other passive information collection technologies that enable us to compile aggregate statistics concerning use of our Services, analyze trends, enhance the security of our Services, deliver content and advertisements, and remember your preferences, and help you move faster through the Site. We collect this information to make your experience on the Site more efficient, relevant, and useful for your needs, and to otherwise administer and improve our Services. This information may include:

  • Your Internet Protocol (“IP”) address and the city in which your IP address is located.
  • The type and version of web browser you are using.
  • Your device type and operating system.
  • The website from which you were directed or the search term you used to find our Site.
  • Your language preference.
  • The duration of your visit.
  • Your interactions with the Site, such as the pages, products, or features with which you engage.

 

We also receive and store any information you knowingly provide to us when you order  Eli’s Cheesecake products or fill out any forms on the Site. When required, this information may include:

  • Contact information (such as email address, phone number).
  • Basic personal information (such as name, postal address).
  • Payment information (such as credit card details).
  • Any other materials you willingly submit to us (such as articles, Images, feedback).

 

Information We Collect About Your Location

Our Services may access and collect your geolocation information, to, for example, help you locate Eli’s stores or Eli’s products near you. We also may use information about the location of the device you are using to help us understand how our Services are being used and to deliver more relevant advertising. For most mobile devices and computer systems, you are able to withdraw your permission for us to collect geolocation information through your device or web-browser settings.

 

Cookies

Most Web browsers are set by default to accept cookies, but most also provide options for adjusting these settings should you prefer to refuse cookies, to remove cookies, or to be notified when you are sent a cookie so you can decide whether or not to accept it. Please note that some features of our Site will not work properly if these cookies are disabled. Visit https://www.usa.gov/optout-instructions for information and instructions for blocking and deleting cookies on popular browsers.

 

Do Not Track signals

Some web browsers offer a Do Not Track (“DNT”) option. This option relies on a technology known as a DNT header, which signals a user’s DNT preference to the websites the user visits with that browser. There is currently no uniform standard for how different browsers communicate the Do Not Track signal. So at the present time, our information collection and disclosure practices will continue to apply as described in this Privacy Policy, regardless of any “Do Not Track” signals that are sent by certain browsers.

 

For a description of Do Not Track protocols for browsers and mobile devices or to learn more about the choices available to you, visit: https://consumer.ftc.gov/articles/how-websites-and-apps-collect-and-use-your-information#manage .

HOW WE USE YOUR INFORMATION

 

The Eli’s Cheesecake Company has one business mission: To make, sell, and improve its renowned Eli’s Cheesecake products. We do not sell or share your personal information with any third party for that party’s marketing purposes. We use the information that we collect when you access and use the Site or which you may elect to provide to us to help us process and deliver Eli’s Cheesecake orders and to improve and promote the goods and services that we offer or provide to you. More specifically, we use this information to:

  • Process and track your orders;
  • Deliver to you your Eli’s product orders;
  • Send you order-related updates such as confirmations and shipping notifications;
  • Determine which Eli’s products or Site features our customers most enjoy;
  • Send you announcements, exclusive offers, and/or Eli’s Cheesecake catalogs if you have opted in to receiving these notifications from us;
  • Better optimize your user experience on the Site and save you time by, for example, remembering your preferences, past orders, or shopping cart contents;
  • Provide troubleshooting and customer support for order issues, or product-specific questions;
  • Communicate with you about the products and services we provide;
  • Deliver targeted Eli’s advertising;
  • Administer prize draws and competitions;
  • Enforce terms and conditions and policies;
  • Error Correction/Debugging;
  • Protect from abuse and malicious users; and
  • Respond to legal requests and prevent harm.

 

Like most websites, this Site uses data analytics tools like tracking pixels and cookie technology to help us better understand which parts of the Site are most popular, where our visitors are coming from or going, or how much time our customers spend engaging with the Site. We also contract with a few carefully selected, third-party service providers that enable us to provide our goods and services to our customers, help us understand and analyze how visitors use our Site and services, and to serve advertisements on our behalf.

We may use certain third-party web analytics services to help us understand and analyze how visitors use our Services and to serve advertisements on our behalf across the Internet. We have implemented Google Analytics Advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. We may use cookies and other identifiers to deliver advertisements, create a profile of you, measure your interests, personalize content, and detect your demographics, location, or device. For more information on how Google Analytics uses data, visit www.google.com/policies/privacy/partners/. To opt out of Google Analytics and advertising cookies, visit myadcenter.google.com and tools.google.com/dlpage/gaoptout/.

 

 

How We Disclose Your Information

 

Eli’s does not disclose your information to any third party except as explained in this privacy policy. From time to time, Eli’s may establish a contractual business relationship with persons or entities whom we believe trustworthy and whose privacy practices are consistent with ours (“Service Providers”). These Service Providers assist Eli’s with the support services such as web hosting, online store platform, data management, credit card processing, printing, shipping, and promotion and marketing services that enable us to fulfill our customers’ Eli’s orders, deliver Eli’s Cheesecake products nationwide, and improve and promote Eli’s products and services. Our Service Providers are not authorized to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. The agreements in place between Eli’s and these Service Providers require them to collect, use, and disclose your information only to the extent necessary to allow them to perform the services they provide for us. Each Service Provider must agree to implement and maintain reasonable and appropriate security procedures and practices to protect your information from unauthorized access, use, destruction, alteration, or disclosure.

 

We may also disclose any Personal Information we collect, use or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

 

Eli’s may combine information about you that we already have with information we obtain from third parties. If you submit someone else’s personal information to us, you represent that you have been authorized to provide this information to us.

 

Links to Third-Party Content

The Site may contain embedded content or links that may redirect you to third-party websites or applications over which we have no control. Eli’s is not responsible for the privacy practices or content of any websites that are not owned or controlled by The Eli’s Cheesecake Company, including those to which this Site may link, or which may link to this Site. The inclusion of hyperlinks to third-party websites on this Site does not imply Eli’s support or endorsement of their content, privacy practices, or owners. You should review the applicable terms and policies, including privacy and data gathering practices, of any third-party website to which you navigate from our Site. You access linked websites at your own risk.

 

Social Media

Certain features of our services may permit you to interact with social media networks operated by unaffiliated third parties, for example if you “like” or “follow” us on those platforms. If you chose to “like”, share content, post information, or to otherwise engage with us on these third party platforms, this information may be publicly displayed and may be accessible to the party operating the social media platform. Similarly, if you interact with us there we may have access to information about you from the social media platform.

 

If you comment about or in response to us, or mention Eli’s in your post on a social media platform, that platform may allow us to publish or to otherwise use your post on our services or public social media page.

 

At times, our Services may offer you the ability to register and log in using your third-party social media account details (for example, your Facebook login). Where you choose to do this, we will receive certain profile information about you from the social media provider. The profile information we receive may vary depending on the social media provider, but may typically include your name, email address, friends list, profile picture, and other information you choose to make public on that social media platform. If you log in using Facebook, we may also request access to other permissions related to your account, such as your friends, check-ins, and likes, and you may choose to grant or deny us access to each individual permission.

 

We will use the information we receive only for the purposes described in this Privacy Policy. However, we do not control, and are not responsible for other uses of your personal information by your third-party social media provider. We strongly recommend that you exercise caution, and familiarize yourself with the privacy statements published on all third-party websites or applications directly.

 

The security of your personal information is a top priority. Eli’s has implemented all commercially reasonable information security measures in its effort to prevent the unauthorized access, use, destruction, alteration, or disclosure of any Information under our control. Our Information security systems apply to people, processes, and information technology systems on a risk management basis designed to protect the information you entrust to us. We follow commercially reasonable networking, server, database, and procedural mechanisms to safeguard the integrity and privacy of your data, including, but not limited to, Secure Socket Layers (SSL), which encrypts your credit card number, name, and address so only we are able to decode this information. It is an unfortunate fact that no transmission over the Internet or electronic storage is 100% secure. Therefore, Eli’s cannot guarantee the absolute security of any information you transmit to or from our Site, and you do so at your own risk.

 

We retain personal information for as long as necessary or permitted for the purposes described in this Policy or otherwise authorized by law. This generally means holding the information for as long as one of the following apply:

  • your personal information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
  • your personal information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the personal information was collected;
  • the personal information is reasonably necessary to protect or defend our rights or property (which will generally relate to applicable laws that limit actions in a particular case); or
  • we are otherwise required or permitted to keep your personal information by applicable laws or regulations.

Where personal information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention practices, please contact us using the contact details below.

 

If you are currently receiving communications from us, such as marketing emails or text messages,  and wish to opt out, please click “unsubscribe” from the bottom of any of our emails or log into your Eli’s account and change your account preferences. If you opt out of marketing-related communications, you may continue to receive service-related and other non-marketing communications from us. If you have any issues, please contact us at customerservice@elicheesecake.com.

 

Children’s Online Privacy Protection

Eli’s does not knowingly gather personal information (as defined by the U.S. Children’s Privacy Protection Act, or COPPA) in a manner not permitted by COPPA, and does not knowingly collect or solicit any information from persons under the age of 13 or allow such persons to use the Site. If you are the parent or guardian of a child whom you believe has provided information to us without your consent, please contact us at customerservice@elicheesecake.com to have any such data removed.

 

SUPPLEMENTAL NOTICE FOR RESIDENTS OF CALIFORNIA AND OTHER COVERED U.S. STATES

 

As a supplement to the other information provided throughout this Privacy Policy, California, Colorado, Connecticut, Virginia, and Utah residents have additional rights with regard to their personal information. If you are a resident of one of these states, this section of the Privacy Policy contains disclosures required by law, which we provide as a notice to consumers in California, Colorado, Connecticut, Virginia, and Utah, as well as to California vendors and business contacts.

 

Eli’s may, and in the previous twelve (12) months, has collected and used the following categories of personal information:

 

CATEGORY OF PERSONAL INFORMATION CATEGORY OF SOURCES COLLECTION PURPOSE
Identifiers, including name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers Directly from you

Automatically when you use our Services

Advertising networks

Internet service providers

Data analytics providers

Social media networks

Venders that perform services on our behalf e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards, and providing communications services on our behalf

Processing your purchases of or requests for products or services

Communicating with you

To support our contests, promotions, loyalty programs, coupons, and sweepstakes

Customer service

Marketing and advertising

To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes

To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries

Detecting, investigating, or protecting against fraudulent or illegal activity

Tailoring our content or otherwise personalizing the Services

***Personal records, including name, signature, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, education, employment, bank account number, credit or debit card number, other financial information (including gift cards)

This category includes the information described in Cal. Civ. Code § 1798.80(e).

Directly from you

Automatically when you use our Services

Advertising networks

Internet service providers

Data analytics providers

Social networks

Vendors that help us fulfill and deliver orders, process payments, support our promotions, contests, gift cards, and sweepstakes, and provide communications, marketing or other services on our behalf

Data brokers

Processing your purchases of or requests for products or services

Communicating with you

Supporting our contests, promotions, loyalty programs, coupons, and sweepstakes

Customer service

Marketing and advertising

To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes

To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries

Detecting, investigating, or protecting against fraudulent or illegal activity

Tailoring our content or otherwise personalizing the Services

***Characteristics of protected classifications, including gender, age, and date of birth Directly from you

Data analytics providers

Data brokers

Communicating with you

To support our contests, promotions, loyalty programs, coupons, and sweepstakes

Marketing and advertising

To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes

Customer service

To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries

Detecting, investigating, or protecting against fraudulent or illegal activity

Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies Directly from you

Automatically when you use our Services

Advertising networks

Data analytics providers

Social networks

Vendors that help us fulfill and deliver orders, process payments, support our promotions, contests, gift cards, and sweepstakes, and provide communications, marketing or other services on our behalf

 

Processing your purchases of or requests for products or services

Communicating with you

Supporting our contests, promotions, loyalty programs, coupons, and sweepstakes

Customer service

Marketing and advertising

Tailoring our content or otherwise personalizing the Services

Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity

Internet or other electronic network activity information, including browsing history, search history, and information regarding interactions with our websites, applications, or advertisements Directly from you

Automatically when you use our Services

Advertising networks

Internet service providers

Data analytics providers

Social networks

Vendors that help us fulfill and deliver orders, process payments, support our promotions, contests, gift cards, and sweepstakes, and provide communications, marketing or other services on our behalf

 

To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes

To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries

Detecting, investigating, or protecting against fraudulent or illegal activity

Marketing and advertising

Tailoring our content or personalizing our Services

Customer service

Geolocation data, including the location of the consumer inferred from IP address or mobile app usage Automatically when you use our Services

Advertising networks

Internet service providers

Data analytics providers

Social networks

Vendors that help us to fulfill and deliver orders, and provide communications, marketing or other services on our behalf

Processing your purchases of or requests for products or services

Customer service

Marketing and advertising

To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes

To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries

Detecting, investigating, or protecting against fraudulent or illegal activity

Tailoring our content or otherwise personalizing the Services

Audio, electronic, visual, thermal, olfactory, or similar information, including recorded phone calls and in-store video surveillance Directly from you

Automatically when you use our Services. For example, if you interact with us by phone or video

Processing your purchases of or requests for products or services

Customer service

To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes

To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries

Detecting, investigating, or protecting against fraudulent or illegal activity

Inferences reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, aptitudes Inferred from other categories of personal information we collect

Data analytics providers

To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes

Tailoring our content or otherwise personalizing the Services

Marketing and advertising

 

Detecting, investigating, or protecting against fraudulent or illegal activity

***Denotes above categories  that may be considered “sensitive” under some state privacy laws.

 

In addition to the purposes described above, we may use and disclose any category of personal information or sensitive personal information we collect to comply with law, cooperate with and respond to law enforcement requests, or as otherwise required by applicable law, court order, or governmental regulations; to maintain appropriate records for internal administrative purposes; to enforce this Privacy Policy and protect our rights and interests.

 

Retention of information

We keep the categories of personal information described above for as long as necessary or permitted for the purposes described in this Policy or otherwise authorized by law.

 

Disclosure of Personal Information. The following charts summarize how Eli’s discloses personal information. Eli’s does not sell personal information in exchange for money. However, some of the ways that we share personal information to enable Eli’s advertising may be considered “sales” or “sharing” under some state privacy laws. We do not have actual knowledge that we sell or share the personal information of anyone under 16 years of age.

The first chart below shows the categories of personal information that we share for purposes of targeted advertising or otherwise “sell” for non-monetary consideration. The second chart shows the categories of personal information may we disclose for a business or commercial purpose.

CATEGORY OF PERSONAL INFORMATION CATEGORY OF THIRD PARTY RECIPIENT SHARING/SELLING PURPOSE
Identifiers Advertising partners and social media platforms Analytics, data strategy, consultation on, development or improvement of products and services, marketing, advertising, and related services for the benefit of Eli’s Cheesecake.

Co-marketing, targeted advertising, remarketing, and customized advertising content

Personal Records Advertising partners and social media platforms Analytics, data strategy, consultation on, development or improvement of products and services, marketing, advertising, and related services for the benefit of Eli’s Cheesecake

Co-marketing, targeted advertising, remarketing, and customized advertising content

***Characteristics of protected classifications Advertising partners and social media platforms Analytics, data strategy, consultation on, development or improvement of products and services, marketing, advertising, and related services for the benefit of Eli’s Cheesecake

Co-marketing, targeted advertising, remarketing, and customized advertising content

Commercial information Advertising partners and social media platforms Analytics, data strategy, consultation on, development or improvement of products and services, marketing, advertising, and related services for the benefit of Eli’s Cheesecake

Co-marketing, targeted advertising, remarketing, and customized advertising content

Internet or other electronic network activity information Advertising partners and social media platforms Analytics, data strategy, consultation on, development or improvement of products and services, marketing, advertising, and related services for the benefit of Eli’s Cheesecake
Geolocation Data Advertising partners and social media platforms Analytics, data strategy, consultation on, development or improvement of products and services, marketing, advertising, and related services for the benefit of Eli’s Cheesecake

Co-marketing, targeted advertising, remarketing, and customized advertising content

***Denotes above categories  that may be considered “sensitive” under some state privacy laws.

 

 

Disclosures for a Business or Commercial Purpose:

 

CATEGORY OF PERSONAL INFORMATION CATEGORY OF RECIPIENT DISCLOSURE PURPOSE
Identifiers Service Providers that support our business and operations

 

Professional advisors, auditors, and government bodies

 

Processing your purchases of or requests for products or services

Performing services on our behalf e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards, and providing communications services on our behalf

Providing advertising and marketing services

Short-term, transient use, including, but not limited to, non-personalized advertising

Auditing, related to ad impressions

Ensuring security and integrity of personal information

Detecting, investigating, or protecting against fraudulent or illegal activity

 

***Personal information that reveals a Social Security, Driver’s license, State identification card, or passport number Service providers that we use to support our business and operations Ensuring security and integrity of personal information

Detecting, investigating, or protecting against malicious, deceptive, fraudulent, or illegal activity

Personal records Service providers that we use to support our business and operations

Professional advisors, auditors, and government bodies

Performing services on our behalf e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards, and providing communications services on Eli’s behalf

Providing advertising and marketing services

Short-term, transient use, including, but not limited to, non-personalized advertising

Auditing, related to ad impressions

Ensuring security and integrity of personal information

Detecting, investigating, or protecting against fraudulent or illegal activity

 

Commercial Information Service providers that we use to support our business and operations

Professional advisors, auditors, and government bodies

Performing services on our behalf e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards, and providing communications services on our behalf

Providing advertising and marketing services
Short-term, transient use, including, but not limited to, non-personalized advertising

Auditing, related to ad impressions

Ensuring security and integrity of personal information

Detecting, investigating, or protecting against fraudulent or illegal activity

 

Internet or other electronic network activity information Service providers that we use to support our business and operations

Professional advisors, auditors, and government bodies

Performing services on our behalf e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards, and providing communications services on our behalf

Providing advertising and marketing services

Short-term, transient use, including, but not limited to, non-personalized advertising

Auditing, related to ad impressions

Ensuring security and integrity of personal information

Detecting, investigating, or protecting against fraudulent or illegal activity

 

Geolocation data Service providers that we use to support our business and operations

Professional advisors, auditors, and government bodies

Performing services on our behalf e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards, and providing communications services on our behalf

Providing advertising and marketing services

Short-term, transient use, including, but not limited to, non-personalized advertising

Auditing, related to ad impressions

Ensuring security and integrity of personal information

Detecting, investigating, or protecting against fraudulent or illegal activity

 

***Precise Geolocation Service providers that we use to support our business and operations

Professional advisors, auditors, and government bodies

Performing services on our behalf e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards, and providing communications services on our behalf

Providing advertising and marketing services

Short-term, transient use, including, but not limited to, non-personalized advertising

Auditing, related to ad impressions

Ensuring security and integrity of personal information

Detecting, investigating, or protecting against fraudulent or illegal activity

 

Audio, electronic, visual, thermal, olfactory, or similar information Service providers that we use to support our business and operations

Professional advisors, auditors, and government bodies

Performing services on our behalf (e.g., providing communications, technical, analytical, or other services on our behalf)

Detecting, investigating, or protecting against fraudulent or illegal activity

Professional or employment-related information Service providers that we use to support our business and operations
Professional advisors, auditors, and government bodies
Performing services on our behalf e.g., fulfilling and delivering orders, processing payments, supporting our promotions, contests, gift cards, and providing communications services on our behalf

Detecting, investigating, or protecting against fraudulent or illegal activity

Inferences Service providers that we use to support our business and operations

Professional advisors, auditors, and government bodies

Performing services on our behalf (e.g., providing communications, technical, analytical, web hosting, cloud hosting and mobile application support, or other services on our behalf)

Providing advertising and marketing services

Auditing, related to ad impressions

Ensuring security and integrity of personal information

Detecting, investigating, or protecting against fraudulent or illegal activity

***Denotes above categories  that may be considered “sensitive” under some state privacy laws.

 

We do not knowingly “sell” or “share” the personal information of individuals under the age of 16.

 

For California Residents:

 

If you are a California resident who interacts with us as a consumer, vendor, or business contact, you have the right to submit to us the following requests regarding your personal information in accordance with the California Consumer Privacy Act as amended by the California Privacy Rights Act, aka the CCPA(CPRA), and other California privacy laws:

 

Right to Opt Out

To opt out of the sale or sharing of personal information through cookies and other tracking technologies, please click the appropriate footer at the bottom of the page on the Site. If you wish to opt out of the offline sale or sharing of your personal information, please submit your request to us at the contact information below.

 

Right to Know

You have the right to know:

  • The categories of personal information we have collected, including our business purpose for collecting and sharing it; the categories of recipients to whom we disclose personal information; and the categories of sources from which we obtain personal information (See above charts for this information).
  • The specific pieces of personal information we have collected about you.

 

Right to Deletion

You may request that we delete personal information that we collected from you, subject to certain exceptions. In response, we will delete, and instruct any applicable contracted service providers to delete your personal information, unless an exception applies.

 

Right to Correction

If you believe that personal information we maintain about you is inaccurate, you may submit a request for us to correct this information. Upon receipt of your verifiable correction request we will use commercially reasonable efforts to correct the information as you direct.

 

Right to Limit Use and Disclosure of Sensitive Personal Information

You may direct us to limit the use and disclosure of your sensitive personal information to uses/disclosures that are reasonably necessary to provide our goods and services, or as needed: to ensure security and integrity, or to prevent fraud or illegal activity.

 

Non-Discrimination Right

Your right to not be discriminated against for exercising your CCPA(CPRA) Rights. If you exercise these rights you will not be denied goods or services, charged a different price, or provided with lesser quality of goods or services.

 

You are not required to create an account with us to submit a CCPA(CPRA) Rights request.

 

Submitting a Privacy Rights Request to Us:

 

There are three easy ways for California residents to submit CCPA(CPRA) Rights requests to us to exercise the above rights: By email to customerservice@elicheesecake.com

By mail to Eli’s Cheesecake Attn: Customer Service; 6701 West Forest Preserve Drive Chicago, IL 60634; Or by calling us toll free at (800) 999-8300, Monday-Friday, 8:30am-4:00pm CST

 

When submitting certain Rights requests under the CCPA(CPRA) you must provide to us least three of the following pieces of information to verify your request: Your name, telephone number, e-mail address, mailing address, and last transaction amount. We will match this information to the information on our systems. For an online CCPA(CPRA) Rights request to delete, we will also send you a second verification to confirm that you would like your information deleted. To designate an authorized agent to act on your behalf, you must provide the authorized agent with your written permission to do so, which your authorized agent must submit to us at the time they place your CCPA(CPRA) Rights request on your behalf. Upon receipt of your verifiable request for information and/or request for deletion, we will, within 45 days of your request, disclose and deliver to you and/or delete your personal information from our files and direct any Service Providers to delete your personal information from their files. If necessary, we may extend this time period once by an additional 45 days, and will provide you with notice of the extension within the first 45-day period. The disclosure shall cover the 12-month period preceding our receipt of the verifiable request.

 

We may not delete all of your personal information if one of the following exceptions applies:

  • Transactional: to complete a transaction for which the personal information was collected, provide a good or service requested by you, or perform a contract we have with you;
  • Security: to detect data security incidents;
  • Error Correction: to debug or repair any errors;
  • Legal: to protect against fraud or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; or
  • Internal Use: to use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information (i.e. to improve our services).

 

Finally, rest assured that Eli’s will not discriminate against you for exercising any of your CCPA(CPRA) Rights. You will not be denied goods or services, charged a different price, or provided with lesser quality of goods or services if you exercise any of your CCPA Rights.

 

Financial Incentive Offers

Occasionally Eli’s may offer discounts, specials, or other promotions to consumers who have opted-in to receive these marketing communications from Eli’s by providing us with certain personal information, such as an email address or a phone number. Eli’s may also offer consumers opportunities to enter Eli’s related contests and sweepstakes that consumers who shared personal information with us by entering have a chance to win the contest or sweepstake. Each contest or sweepstake is governed by its own terms, and the specific financial incentive offered will be detailed in such terms. When we offer such discounts, specials, or promotions that may be deemed a financial incentive, the offer will include an explanation of its material terms. The nature and value of any such incentive will vary depending on the benefit provided and what information we collect. Most offers of this kind will involve one or more of the following categories of personal information: identifiers, personal records, commercial information (such as purchase records), and inferences.

 

Residents of Covered States Other than California

 

If you are a consumer who is a resident of Colorado, Connecticut, Virginia, or Utah, you have the right to submit to us certain requests about your personal information as described below. To exercise these rights, please submit your request by email to customerservice@elicheesecake.com; By mail to Eli’s Cheesecake Attn: Customer Service; 6701 West Forest Preserve Drive Chicago, IL 60634; Or by calling us toll free at (800) 999-8300, Monday-Friday, 8:30am-4:00pm CST.

 

To opt out of targeted advertising, please click the appropriate footer at the bottom of the page on the Site.

 

  • Rights to Access and Portability: You have the right to confirm whether we are processing your personal information, to access your personal information, and to obtain a copy of personal information you provided to us in a portable format.
  • Right to Correct: You have the right to correct inaccuracies in the personal information we have collected about you.
  • Right to Delete: You have the right to request that we delete personal information that we have collected or maintain about you, subject to the above exceptions.
  • Right to Opt-Out: You have the right to opt out of the following uses of your personal information: (i) targeted advertising; (ii) the sale of personal information; and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. We do not sell personal information in exchange for money or engage in practices that qualify as profiling producing legal or similarly significant effects under applicable state privacy laws. To opt out of targeted advertising and/or non-monetary “sales” of personal information, please submit a request as directed above.

 

Additionally, for Colorado, Connecticut, or Virginia residents, if you have submitted a Rights request to us that you believe we have not reasonably fulfilled, you may contact us to appeal our decision by sending an email with the subject line “Privacy Rights Request Appeal” by email to customerservice@elicheesecake.com or mailing as a letter to Eli’s Cheesecake Attn: Customer Service; 6701 West Forest Preserve Drive Chicago, IL 60634.

 

You may exercise these rights yourself or designate an authorized agent to submit a Rights request on your behalf. Note that we may need to request additional information from you, or your designated agent, to verify your identity and/or understand the scope of your request, although you will not be required to create an account with us to submit or process your Rights request. Please note that if you make a privacy rights request, we will retain a record of your

 

Loyalty Program Disclosure for Colorado Residents

This will notify Colorado consumers that: In the event that Eli’s should in the future offer a customer rewards program, you will have the right to delete your personal information associated with your rewards account; however, if you delete your personal information, we will be unable to link your rewards to your account, and therefore you will be unable to receive any benefits from such a program.

Additional Information for Nevada Residents

Nevada law provides residents the right to opt out of the “sale” of “covered information” to third parties, including but not limited to name, address, social security number, telephone number, email address, and other information through which a person may be contacted. Our uses of your personal information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in “sales” of personal information under Nevada law in the future, please contact us using the contact information provided below.

 

Changes and Amendments

Eli’s may update this Privacy Policy at any time and for any reason, so please review it frequently and before using the Site. Any changes that we make will take effect immediately upon posting to this page, and your continued access or use of the Site following any such modification or update demonstrates your acceptance of and agreement to be bound by the revised Privacy Policy. We will notify you of changes to this Privacy Policy by updating the “Last updated” date at the top of this Privacy Policy. At our discretion, we may also provide notice to you in other ways, such as through the contact information you have provided.

 

How To Reach Us

If you have questions or suggestions about our Privacy Policy, please submit them to customerservice@elicheesecake.com

or you may write to us at:

The Eli’s Cheesecake Company

Attn: Customer Service

6701 West Forest Preserve Drive

Chicago, Illinois 60634

 

 

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